Global innovation


Snapshot

What           Innovation & strategy development for US brands trying to extend their overseas presence 

Who            Designed for global managers who need to enhance a US-based brand into a more appealing overseas offering

When          2-3 months

 

Overview

Our overseas project work focuses on innovation strategy and new products by understanding consumers need states through primary consumer research including ethnographies, interviews, focus groups and social media listening. We have deep expertise across a mix of innovation challenges in a wide range of geographies including studies completed in:

  • Central & South America  - Mexico*, Venezuela, Argentina, Brazil*
  • Europe - UK*, France*, Germany*, Spain, Hungary, Romania, Russia*
  • Africa - Egypt, South Africa
  • Asia - China*, India*, Japan*, South Korea, Singapore
  • Australia - Sydney  

* = Multiple projects