Building strong concepts and platforms that will win with a passionate consumer base


Perfect for teams that have a strategy and ideas, but want to A) develop a new product for a specific consumer target, B) create the perfect disruptive entry for a new category, or C) validate that a new technology is a viable business opportunity  


3-4 months


Our core process gathers insights from consumers, retailers, technology experts and project stakeholders. From that input we develop a mixture of disruptive and close-in ideas that fit your goals and objectives. We extend the strongest ideas by bringing them to life (design / formulation). And by the end we deliver to you 2-3 powerful platforms with 6-9 product concepts, and a full 360 degree strategic plan.

Optional project enhancements include

  • Innovation Listening Audit   - a social media audit that uncovers insights that lead to new opportunities
  • Technical Proof of Concept  -  use of our food and chemical formulators to validate the technology behind a concept    
  • Quantitative Concept Testing  -  data driven assessment of the strength / potential of a concept or platform