As an innovator I think both depth and breadth of subject matter is important, which is what makes choosing between attending Expo West & SXSW each year so difficult. I find both of these conferences/ tradeshows/ festivals not just informative but extraordinarily inspiring. If you don’t know, Natural Products Expo West showcases the latest and greatest trends in consumer products and does a deep dive into the food ingredients changing diets around the globe; South by Southwest is the festival of festivals in that it is the convergence of all things creative – brands & marketing, experimental storytelling, technology, entrepreneurship & startups, cannabusiness, health & MedTech, intelligent future, social & global impact, blockchain & cryptocurrency (not the full list by the way).
What did I decide for 2019? I will stay in Austin and attend SXSW. I will count on my colleagues headed to Anaheim to report back on what I missed!
If you’ll be at SXSW let me know and help me find you in the sea of 75,000 attendees. If not, check out the schedule (https://www.sxsw.com/schedule/) and let me know if there is session you want me to take in for you. A few sessions I am excited about are Human-Centered Tech and Design Shaping Society, Is Healthcare the Tale of Two Sexes, and Futurist Bruce Sterling’s Keynote.