In my 14-year career as a CPG marketer, I hired dozens of agencies to execute every part of the marketing mix and innovation process. Now that I’m approaching the end of my first year as an innovation consultant, here are 4 tips for a successful innovation agency partnership built from my view from both sides.
Pause for a moment and remember the last time you gave a big presentation, took on a new task or entered a room full of people you didn’t know. Chances are you felt nervous, anxious, maybe had a ball in the pit of your stomach - basically uncomfortable. Although unpleasant in the moment, that feeling of discomfort is often a sign of impending growth – it precedes the opening of a new door, new skill or new opportunities.