our innovation process
No matter where you are on your innovation journey, Mission Field can help. Through our EMBR™ brand of processes we service the complete lifecycle of innovation: ideation through in market testing. We use our understanding of all of these stages to solve large CPG innovation challenges like an entrepreneur would, taking a spark and growing it into a lasting and meaningful fire.
We create an environment that encourages freedom, flexibility, and responsiveness and adapt our approach to each project’s needs. This provides new ways of approaching problems so your team can create new paths to growth. So look for the EMBR™ process as your source of innovative solutions to product planning.
Creating insights & strategies that develop winning innovation platforms & concepts
6-16 Weeks
Manage rapid production of sellable prototypes for retail testing
6-9 Weeks
Sell & learn with prototype product in any channel of distribution (e-comm. to trad. retail)
1 Weekend; 12+ Weeks; 20+ Weeks
Entrepreneurial incubation and launch for disruptive ideas that fall outside a traditional launch model
18-24+ Months
AMPLIFIERS
Our services are flexible, just like us. We can amplify our core services with a variety of add-ons that are tailored to meet your team’s needs.
Innovation Workshops
Identifying innovation pathways that open new opportunities
Blinded Retailer Studies
Understand the intersection of retailer and shopper desires
PROTOCEPTING
Turning concepts into consumables for rapid evaluation
Branding & naming
Development of design that brings innovation to life
Social Listening
Mining more than 100 million conversations to identify unique opportunities
Formula Development
Create both benchtop recipes and commercialize-able formulas of your most disruptive ideas
Co-Man Searches
Find a suitable co-manufacturer that can produce your innovation
Regulatory Support
Support all FDA, USDA, & European requirements relating to production needs & back of packaging content
Package Design & Development
Sr. Creative Directors bring ideas to life through graphic design. Complete development of package structures.
Marketing Plans
We can re-create everything you would do at a launch; TPRs, shippers, digital, TV spots and more
Consumer Deep Dive
In home ethnographies, A&U studies of shoppers and mini IHUT experiences
Shopper Card Data
Collect rich data on consumers past shopping history and understand trial, repeat, incrementality and SOV
Ecommerce Tests
We have expertise in direct response allowing us to connect & create opportunities to sell directly to consumers with online retailers