OUR THINKING

A collection of insights, observations,
and intrigue from our team of experts.

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You Had to Be There: What In-Person Research Reveals That Virtual Never Will
You Had to Be There: What In-Person Research Reveals That Virtual Never Will
NLP + Human Expertise: The New Power Duo in CPG Research
NLP + Human Expertise: The New Power Duo in CPG Research
Trends & Observations From Expo West 2025
Trends & Observations From Expo West 2025
How MVPs (Minimum Viable Products) Blend Agility and Scale to Unlock Opportunities
How MVPs (Minimum Viable Products) Blend Agility and Scale to Unlock Opportunities
Uncover New Targets for CPG Products with In-Store Testing
Uncover New Targets for CPG Products with In-Store Testing
Look Beyond Your Target Audience When Testing CPG Products
Look Beyond Your Target Audience When Testing CPG Products
Breaking Free from Your Desk: The Power of Real-World Feedback
Breaking Free from Your Desk: The Power of Real-World Feedback
Breaking out of the Linear Innovation Testing Process: How to Innovate Holistically 
Breaking out of the Linear Innovation Testing Process: How to Innovate Holistically 
Exploring the Edges of Innovation: How to Push Your Brand’s Potential
Exploring the Edges of Innovation: How to Push Your Brand’s Potential
Harnessing Everyday Consumer Hacks for CPG Innovation
Harnessing Everyday Consumer Hacks for CPG Innovation
How In-Store Tests Can Prevent Product Fizzle in CPG
How In-Store Tests Can Prevent Product Fizzle in CPG
Transactional Testing: A Tale of Two Beverage Innovations
Transactional Testing: A Tale of Two Beverage Innovations
Breaking Barriers to Innovation: Developing New Business Models
Breaking Barriers to Innovation: Developing New Business Models
Unlocking Consumer Intuition: Bridging Innovation Gaps
Unlocking Consumer Intuition: Bridging Innovation Gaps
4 Exercises to Illuminate Packaging-Concept Blind Spots—and Get to Market Quicker
4 Exercises to Illuminate Packaging-Concept Blind Spots—and Get to Market Quicker
The Surprising Success of Imperfect Products in CPG Innovation
The Surprising Success of Imperfect Products in CPG Innovation
What Small-Scale Manufacturing Can Do for Big Innovators
What Small-Scale Manufacturing Can Do for Big Innovators
Bold Moves: How to Gain Confidence in New Categories
Bold Moves: How to Gain Confidence in New Categories
Stifled by in-house constraints? outsource to make innovations real
Stifled by in-house constraints? outsource to make innovations real
2024 Expo West Trends
2024 Expo West Trends
3 Steps to avoid squashing disruptive innovation ideas
3 Steps to avoid squashing disruptive innovation ideas
innovation: a careful balancing act
innovation: a careful balancing act
Happy New Year & 2023 Favorites Innovations
Happy New Year & 2023 Favorites Innovations
Inspiring Innovation: Celebrating National Inventors Month
Inspiring Innovation: Celebrating National Inventors Month
Seeing is Believing
Seeing is Believing
SETTING Top Tier Innovation GOALS FOR CPG INNOVATION: The Vitality Index
SETTING Top Tier Innovation GOALS FOR CPG INNOVATION: The Vitality Index
The x-factors of women intrapreneurs
The x-factors of women intrapreneurs
is there one right way to get to a successful new product launch?
is there one right way to get to a successful new product launch?
Celebrate National Innovation Day: Four common myths and four truths about being innovative
Celebrate National Innovation Day: Four common myths and four truths about being innovative
is disruptive innovation only for the young, or could it be about something else?
is disruptive innovation only for the young, or could it be about something else?