Jonathan Tofel 9/21/26 Jonathan Tofel 9/21/26

When “We Can’t Do That” Really Means “We Don’t Do That Yet”

Caragh McLaughlin 7/29/26 Caragh McLaughlin 7/29/26

Why the Best Leaders Don't Wait for the Market to Tell Them They've Fallen Behind

Caragh McLaughlin 6/26/26 Caragh McLaughlin 6/26/26

The Shelf Gets the Credit. The Home Gets the Verdict.

Caragh McLaughlin 5/13/26 Caragh McLaughlin 5/13/26

Innovation Teams Need Better Inputs, Not Just Better Brainstorms

Jonathan Tofel 4/6/26 Jonathan Tofel 4/6/26

The New Code of CPG Innovation Is Showing Up in Real Time

Caragh McLaughlin 3/10/26 Caragh McLaughlin 3/10/26

Observations from expo west 2026

Expo West 2026 felt a little different from recent years. Instead of one dominant theme taking over the floor, the show surfaced a collection of smaller but meaningful signals. Some trends continued to build. Some expected breakouts didn’t fully arrive. And some of the biggest learnings had less to do with product innovation itself and more to do with how brands showed up, engaged, and sold

Caragh McLaughlin 2/26/26 Caragh McLaughlin 2/26/26

When Humans and AI Interview the Same Consumers: What We Learned

Caragh McLaughlin 1/21/26 Caragh McLaughlin 1/21/26

Mission Field Launches SPARKS: A New Way to Remove Innovation Roadblocks

Caragh McLaughlin 12/11/25 Caragh McLaughlin 12/11/25

What 2025 Looked Like from Inside the Mission Field Snack Cabinet

Joe Szynkowski 10/31/25 Joe Szynkowski 10/31/25

Inside the Art of Halloweenovation: Turning Seasonal Magic into Strategic Wins

Caragh McLaughlin 10/16/25 Caragh McLaughlin 10/16/25

Why Co-Manufacturing Is one Secret Weapon for CPG Innovation

Caragh McLaughlin 8/26/25 Caragh McLaughlin 8/26/25

Innovation Under Pressure: How CPG Teams Can Break Free from Regulatory Gridlock

Jonathan Tofel 8/18/25 Jonathan Tofel 8/18/25

Price-Pack Architecture: The Growth Lever Hiding in Plain Sight

Caragh McLaughlin 5/27/25 Caragh McLaughlin 5/27/25

You Had to Be There: What In-Person Research Reveals That Virtual Never Will

Some of the most valuable things to pay attention to never show up in survey results, virtual panels, or slide decks. You only get them in the field.

Caragh McLaughlin 4/16/25 Caragh McLaughlin 4/16/25

NLP + Human Expertise: The New Power Duo in CPG Research

While many in the CPG space, including us, are buzzing about the potential of generative AI, don’t forget the game-changer that is Natural Language Processing (NLP) – the technology that helps us understand and analyze what consumers are telling us at scale.

Caragh McLaughlin 3/11/25 Caragh McLaughlin 3/11/25

Trends & Observations From Expo West 2025

Trends & Observations from Natural Products Expo West 2025

Jonathan Tofel 1/27/25 Jonathan Tofel 1/27/25

How MVPs (Minimum Viable Products) Blend Agility and Scale to Unlock Opportunities

Caragh McLaughlin 10/9/24 Caragh McLaughlin 10/9/24

Uncover New Targets for CPG Products with In-Store Testing

Caragh McLaughlin 10/8/24 Caragh McLaughlin 10/8/24

Look Beyond Your Target Audience When Testing CPG Products

Carolina Sasson 9/16/24 Carolina Sasson 9/16/24

Breaking Free from Your Desk: The Power of Real-World Feedback

If there’s one thing I’ve learned about consumer product goods (CPG) innovation, it’s that you might be shocked at what happens when you take a product into the actual selling environment. Yet, at most companies, innovations are iterated mostly from our desktops.

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