Mission Field Launches SPARKS: A New Way to Remove Innovation Roadblocks

Innovation doesn’t usually stall because teams lack ideas.  

It slows down when momentum gets stuck. Capacity runs thin. Decisions drag. Confidence drops. 

That’s why Mission Field is launching SPARKS, a new service line designed to remove roadblocks in both innovation and renovation and keep teams moving forward. 

SPARKS offers short, focused engagements that help brands solve specific innovation challenges without the cost, complexity, or commitment of a full-scale program. It’s built for moments when progress matters. 

Unlike traditional innovation initiatives, SPARKS are intentionally “bite-sized.” Engagements range from one to eight weeks and are designed to meet teams exactly where they are—whether that means validating an idea, filling a capability gap, or bringing outside perspective to unblock a stalled project. 

SPARKS involve real-world, in-store assessments that put concepts, packaging, or products in front of real shoppers for fast, in-context learning. 

They can also include innovation workshops and training sessions that build internal capability while advancing real work. They take the form of ideation sessions that generate new concepts and explore whitespace.  

For teams stretched thin, SPARKS also provides access to Mission Field’s experts across strategy, R&D, packaging, finance, and operations. 

The goal is simple: Remove friction, restore confidence, and create forward momentum. 

SPARKS complement Mission Field’s existing innovation offerings by serving as accelerators—helping teams move past uncertainty and into action faster. 

When your innovation/renovation process feels stuck, SPARKS is designed to be the spark that gets it moving again. 

Learn more by visiting our SPARKS page here.