REGIONAL LAUNCH
Send your disruptive and challenging innovations out of house in order to help them grow
What
A new model for your disruptive launches – a breakeven way to start and nurture a new business using an entrepreneurial approach
Entrepreneurial leadership – our leadership team manages the launch just like we’ve managed start ups but while ensuring the business can transfer to your systems when its ready
Dedicated cross-functional team – our team of experts provide disciplined attention, rapid action, and latitude to pivot and adjust as needed
WHO
Perfect for teams looking to:
Incubate disruptive ideas over time in the real world to give them the best chance for success
Outsource the management of a small business until it is large enough to transition into their systems
WHAT
Long-term engagement (~2yrs)
case studies
Regional launch
After exploring the potential for its Spanish Gazpacho brand Alvalle to penetrate the US market in a 4-channel retail test, Mission Field designed the strategy and executed the first stages of the expansion plan extending Alvalle into a West-Coast regional distribution model. This allowed the client to minimize the risk of its launch as we iterated and improved its performance before handoff to the internal sales and brand teams.
launch strategy
A confidential food client allowed Mission Field to take a disruptive woman-focused food solution into a larger model of expansion. Efforts included the alignment of long-term co-man production, legal and regulatory, marketing plans, retailer sell in, and an overall roll out strategy that would penetrate two distinct markets.