rapid innovation & renovation problem solvers

Short-cycle engagements that keep innovation and renovation processes moving

WHAT

SPARKS are short, focused engagements designed to remove innovation bottlenecks and accelerate progress when teams are stuck, stretched, or need expert validation.

 

  • Innovation Workshops & Training -

    Hands-on sessions that build internal capability while advancing real work already in your pipeline.

  • Ideation Sessions -

    Structured, high-output sessions that generate new ideas, explore whitespace, and unlock fresh thinking across brands, categories, or technologies.

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    Real-World, In-Store Assessments -

    In-context testing that puts concepts, packaging, or products in front of real shoppers to deliver sharper, faster insights.

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    Outsource to Experts -

    On-demand access to strategy, R&D, packaging, finance, and innovation specialists when internal teams lack capacity or speed

Who

Perfect for teams looking to:

  • Unblock stalled innovation or renovation efforts

  • Pressure-test ideas before investing further

  • Move faster with limited time or budget

  • Fill functional gaps without long-term commitments

  • Build confidence and alignment before moving forward

WHEN

1–8 weeks, depending on scope

 

case studies

insight generation process

Brand Expansion

Kellogg’s sought to drive growth of a heritage brand by innovating within the guidelines of their current brand equity – essentially how could the brand stretch without changing the key elements that make it beloved. We executed a series of co-creation sessions with rapid iteration efforts. Four of the 19 concepts exceeded BASES success criteria and have progressed into the next phase of development.

innovation strategy examples

Brainstorming

The Quaker team desired to unlock incremental growth for one of its heritage brands. They wanted to get out of their comfort zone, expand their thinking with fresh ideas and ensure the testing provided senior management with the confidence to fund new innovation. Mission Field executed 6 rounds of research (ethnos, FGs & 1-1’s for final refinement). Over 70 consumers helped iterate 50+ novel ideas across 12 diverse categories. In the end, 5 concepts in 4 new categories rose to the top and resonated with consumers.

business innovation strategy

Brand Renovation

A brand within the Campbell’s portfolio was in need of renovation as their expanding line needed to be coordinated and refined. Mission Field led the strategic thinking with a large-scale eye tracking study that helped identify key label attributes, issues with shopability and relevance of key design elements. The team utilized the learnings to upgrade designs and refresh the full line.

top cpg companies

Innovation Strategy Development

Oregon Freeze Dry approached Mission Field to help create an innovation strategy and lead an effort to evaluate multiple company growth and expansion opportunities. This in-depth work included multiple research waves, all conducted on-line given Covid-19, that led to a multi-year innovation pipeline. The top idea headed straight into their next sales cycle providing a quick win in the near term.

cpg new product launches

New Brand Development

Mission Field was tasked with helping Nestle Purina identify whether consumers would approve of Purina launching multiple concepts of cutting-edge pet food concepts. We developed a range of disruptive concepts and identified the right way in for each concept, conducting co-creation to refine each idea