Fire in the machine

We are delighted to announce that our first book, Fire In The Machine: Driving Entrepreneurial Innovation In Large CPG Organizations, will launch on Amazon on September 20th. 

This book offers Jonathan, Carolina and the Mission Field team’s insights gained from decades working within and consulting to Fortune 500, big CPG clients. In it we share many of the strategies - such as our EMBR process (Energize, Make, Burst, Roar) - that have helped our clients harness the startup mindset with big business systems - to unleash the best of both worlds.

We are excited to share this journey into the challenges that all great innovators in large corporations eventually face and how to drive better, faster innovation in big CPG.

Jonathan & Carolina