real-world validation & transactional testing solution pathway

We need to know what people actually do - not just what they say

Client problem

You need to know how shoppers, consumers, retailers, or operators will respond to your innovation in the real world before you launch, scale, sell in, or invest further.

Two young adults, a man and a woman, shopping in a grocery store aisle, looking at a product. The man has short curly hair and is wearing a red and black checkered shirt, and the woman has long curly hair and is wearing an orange top. They are holding a product and standing next to a shopping cart.
Two young adults, a man and a woman, shopping in a grocery store aisle, looking at a product. The man has short curly hair and is wearing a red and black checkered shirt, and the woman has long curly hair and is wearing an orange top. They are holding a product and standing next to a shopping cart.

What we help answer

Will people buy it?

Will it stand out at shelf?

How big could it be?

What price, placement, packaging, or support works best?

What story will leadership, sales, or retailers believe?

Services that may help

BURST ASI, Weekend Test, Mini Retail Lab, Mega ASI, Innovation Retail Lab, DTC Magic Door, DTC Digital / Social, Retailer Interviews, Purchaser Surveys, In-Store Intercepts, POS / Shopper Card / Regression / Size of Prize, Foodservice Retail Lab.

Typical outputs

  • Velocity

  • Trial & Repeat

  • Incrementality

  • Source of volume

  • Size of prize

  • Shopper feedback

  • Retailer feedback

  • Purchaser surveys

  • Benchmark comparisons

  • Launch / Pivot / Stop recommendation

test before you scale