RENOVATION RISK & BASE BUSINESS PROTECTION SOLUTION PATHWAY

We need to pressure-test this change before putting existing revenue at risk

Client problem

You are changing packaging, formula, claims, price, pack size, PPA, shelf strategy, or value communication and need to know whether the change will help or hurt the current business.

What we help answer

Will the change improve performance?

Will it hurt findability, value perception, or repeat?

Will current buyers stay with us?

Will the change create incrementality or simply shift volume?

What should be optimized before rollout?

Services that may help

BURST Renovation Retail Lab, Mega ASI, ASI, Package Design Audit, Product-Concept Fit, Price / Value Assessment, Test vs. Control Retail Design, Shopper Card, Trial / Repeat, Incrementality and Base-Risk Analysis, Innovation Confidence Scorecard.

Three women are in a grocery store aisle. Two are standing behind a shopping cart, and one is interviewing them.

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Typical outputs

  • Current vs. New read

  • Package / Price / Formula performance

  • Base-risk assessment

  • Value perception

  • Trial & Repeat where available

  • Incrementality

  • Retailer perspective

  • Launch / Optimize / Stop recommendation