OUR THINKING

A collection of insights, observations,
and intrigue from our team of experts.

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You Had to Be There: What In-Person Research Reveals That Virtual Never Will

Some of the most valuable things to pay attention to never show up in survey results, virtual panels, or slide decks. You only get them in the field.

NLP + Human Expertise: The New Power Duo in CPG Research

While many in the CPG space, including us, are buzzing about the potential of generative AI, don’t forget the game-changer that is Natural Language Processing (NLP) – the technology that helps us understand and analyze what consumers are telling us at scale.