OUR THINKING

A collection of insights, observations,
and intrigue from our team of experts.

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What 2025 Looked Like from Inside the Mission Field Snack Cabinet

What 2025 Looked Like from Inside the Mission Field Snack Cabinet

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Inside the Art of Halloweenovation: Turning Seasonal Magic into Strategic Wins

Inside the Art of Halloweenovation: Turning Seasonal Magic into Strategic Wins

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Why Co-Manufacturing Is one Secret Weapon for CPG Innovation

Why Co-Manufacturing Is one Secret Weapon for CPG Innovation

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Innovation Under Pressure: How CPG Teams Can Break Free from Regulatory Gridlock

Innovation Under Pressure: How CPG Teams Can Break Free from Regulatory Gridlock

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Price-Pack Architecture: The Growth Lever Hiding in Plain Sight

Price-Pack Architecture: The Growth Lever Hiding in Plain Sight

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You Had to Be There: What In-Person Research Reveals That Virtual Never Will

You Had to Be There: What In-Person Research Reveals That Virtual Never Will

Some of the most valuable things to pay attention to never show up in survey results, virtual panels, or slide decks. You only get them in the field.

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Strong Vibrant - and Vegan

Strong Vibrant - and Vegan

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Trends Found at Expo West 2019

Trends Found at Expo West 2019

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Srirawcha-Sauce (1).jpg

Hot Sauce with Probiotics in the Store Perimeter Shelves

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Dynamic Duo: Proteins and Snacks

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